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La valoracion y el conocimiento de los precios por el consumidor by Rosa Diaz Isabel Maria (Paperback, 2011)

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En la concepcion tradicional de la economia, el precio aparece como un elemento dado, lo cual contrasta con la vision actual del precio como un factor de decision de gran importancia, y que ha dado lugar a diversas lineas de investigacion en el ambito del marketing. Un analisis economico simplificara el modelo con relacion a las tareas de los directivos, para asi estudiar las fuerzas esenciales del mercado (en materia de precios). Por el contrario, el analisis en la ciencia del marketing simplificara el modelo con respecto al mecanismo del mercado, para estudiar la influencia de las acciones (en materia de precios) de los responsables de marketing. Estas perspectivas no deben contemplarse como opuestas ni excluyentes. Por el contrario, cada disciplina puede realizar importantes contribuciones a la otra. Asi, la economia ofrece al marketing un marco teorico de estudio constituido por creativos conceptos y poderosas herramientas de analisis. Por su parte, el marketing ofrece a la economia conocimientos y hallazgos empiricos, mediciones, modelos sobre el comportamiento del consumidor y un mayor conocimiento de los problemas de los directivos.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783846568965
eBay Product ID (ePID)
141555402

Product Key Features

Author
Rosa Diaz Isabel Maria
Publication Name
La Valoracion Y El Conocimiento De Los Precios Por El Consumidor
Format
Paperback
Language
Spanish
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
404 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
590g

Additional Product Features

Title_Author
Rosa Diaz Isabel Maria

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La valoracion y el conocimiento de los precios por el consumidor by Rosa Diaz Isabel Maria (Paperback, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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